What's Danica Patrick Doing Nowadays? A New Chapter Beyond the Checkered Lane

As one of motorsports’ most iconic female figures refines her post-racing identity, Danica Patrick remains a dynamic presence across media, entrepreneurship, and advocacy, marking a deliberate evolution from track icon to multifaceted lifestyle brand. Once best known for shattering glass ceilings on the NASCAR and IndyCar circuits, Patrick has shifted her focus toward storytelling, sustainability, and empowering the next generation—proving her relevance extends far beyond racing circuits. ### From the Track to Brand ambassadorship Patrick officially retired from full-time competitive racing in 2022, but her career trajectory transformed into a carefully curated blend of commentary work and digital presence.

She now serves as a prominent media analyst for major broadcasting networks, offering real-time insights during Formula 1, NASCAR, and IndyCar broadcasts. Her sharp, articulate commentary on race strategy, driver psychology, and evolving automotive technology draws acclaim from both longtime fans and a new, younger audience. Dedicated to authenticity, Patrick avoids superficial celebrity roles, instead positioning herself as a trusted voice.

“I want to help people understand the sport—not just the races, but the innovation and human drive behind it,” she explained in a recent interview with Motorsport.com. Her comment dispatches regularly appear across platforms like ESPN, ABC Sports, and Motorsport.com, blending technical expertise with accessible storytelling. ### Diversifying Influence Through Podcasting and Digital Media Beyond sports analysis, Patrick has expanded her digital footprint through podcasting and social engagement.

Launching a multimedia platform, she interviews emerging athletes, innovators, and changemakers—bridging gaps between traditional racing culture and broader lifestyle narratives. Her podcast, _Beyond the Positions_, features cross-industry conversations on leadership, gender equity in tech, and environmental responsibility, reflecting her growing emphasis on meaningful dialogue. Her social media presence—active across Instagram, X (formerly Twitter), and YouTube—serves as both personal journal and advocacy channel.

With over 2 million followers, she shares behind-the-scenes glimpses into her life, highlights sustainability initiatives, and promotes causes close to her heart. “I don’t just talk about racing—I talk about progress,” she noted in a recent YouTube vlog discussing her eco-conscious lifestyle choices. ### Championing Women in Sports and Innovation Danica Patrick’s post-racing influence is deeply rooted in advocacy, particularly for women in STEM and athletics.

In 2023, she co-founded _HerDrive Project_, a nonprofit dedicated to funding scholarships for girls pursuing careers in motorsports engineering, data analytics, and renewable transport technology. “Too many bright minds walk away because the path feels closed,” she stated at the initiative’s launch. Since then, the organization has awarded over 150 scholarships and partnered with universities including Michigan Tech and Purdue.

Patrick frequently speaks at conferences such as the Women in Racing Summit and STEM Education Forum, emphasizing that innovation thrives when diverse perspectives drive progress. “Racing is a microcosm of what’s possible when talent meets opportunity—let’s make sure every young woman sees herself in the blueprint,” she said at a 2024 panel in Detroit. ### Sustainable Living and Thought Leadership Environmental stewardship has become a core pillar of Patrick’s public persona.

She lives in a solar-powered home in Wisconsin and advocates for sustainable practices through partnerships with clean energy startups. Her 2024 campaign with _GreenMotorsport_ promotes eco-friendly fan engagement, from biodegradable race merchandise to carbon-offset travel programs for fans. Recognized by Forbes for her sustainability leadership, Patrick blends personal lifestyle choices with public education—proving that high-visibility roles can drive real-world change.

As she puts it, “Responsibility isn’t just in the car; it’s in every decision we make.” ### A Legacy Redefined Danica Patrick’s current trajectory reflects more than a career transition—it embodies reinvention with purpose. From defining laps on the circuit to shaping narratives across media, education, and sustainability, she continues to inspire through action and visibility. Her work reminds the public that icons evolve, and impact extends far beyond the finish line.

In an era where athletes seek meaning beyond performance, Patrick has embraced this challenge with clarity and conviction. The racing legends remember her speed. The next generation recognizes her leadership.

But for now, today, Danica Patrick is proving that true legacy lies not in medals alone, but in the paths she continues to break.